Marketing Analytics & AI

We empower brands with advanced analytics and AI-driven solutions to unearth profound audience insights and reveal actionable learnings that move businesses forward. By providing deep understanding of audiences through intelligent data analysis, machine learning, and AI, we enable compelling data-driven narratives, foster meaningful connections, and optimize marketing strategies.

Economic Modeling & Program Optimization

Identify the right program design to optimize ROI

Our patent-pending economic modeling approach simulates the impact of individual and combined loyalty and CRM program design elements. This helps optimize program ROI and is a strategic advantage of our program design process.

Patent-pending economic modeling approach
Ability to test hundreds of designs
ROI optimization

Advanced Predictive Analytics

Harness data to enable better decisions

Our analytic accelerators enable personalization and advanced targeting across holistic marketing efforts. Leveraging our automated insights tool, we rapidly uncover valuable patterns, trends, and insights from vast amounts of data to power informed decisions and drive strategic growth with efficiency and speed.

ML/AI modeling
Automated insights
Advanced personalization

Generative AI Assessment & Accelerators

Accelerate your AI journey to drive growth

Unleash the full potential of generative AI. Identify high-impact use cases, overcome data readiness hurdles, and fast-track AI adoption with a tailored roadmap, prototype development, and consultative guidance. Gain a clear, strategic vision for AI-driven growth and innovation to optimize outcomes and future-proof your brand.

Roadmap to accelerate AI ROI
Operationalize data-driven insights
Establish AI governance and risk appetite

Data Storytelling & Visualization

Bring insights to life to show impact

We merge the art of storytelling with data science, creating meaningful insights through innovative data foundations, automation, and visually immersive interactive dashboards—bringing business impact and ROI to life for stakeholders with compelling narratives.

Immersive dashboards
Insight rich
Strategy-driving

Measurement Strategy

Demonstrate the true impact of marketing efforts

By creating measurement plans and testing roadmaps to constantly learn and optimize results, we drive meaningful outcomes aligned to business goals and KPIs. We apply the learnings from these plans to optimize omnichannel marketing and loyalty efforts, ensuring your business delivers on established goals.