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Build brand love

Drive growth from participation and brand loyalty—powered by data, delivered by technology, and made meaningful with strategy and creativity.

Learn more about us

Customers are evolving. So should your approach.

Consumers want more from brands—authentic experiences, intentional engagement, and personalized interactions.

Phaedon helps brands meet these demands with engagement strategies powered by human insights and enabled through technology and innovation.

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Human-centered, AI-powered

Harness predictive analytics and GenAI tools to humanize customer data, power personalized experiences, and ignite brand love.
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Experiences your customers crave

Blend rich insights, innovative strategy, and flexible technology to power moments that matter with customers and employees.
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Loyalty as an outcome

Activate the core drivers of emotional loyalty to go beyond transactions and build more relevant, meaningful customer and employee interactions.

Solutions that drive outcomes

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Loyalty Strategy & Program Design

Drive loyalty as an outcome by fostering deep emotional connections with personalized experiences fueled by data.

Customer Experience Transformation

Customer Experience Transformation

Align operations, technology, and organizational structure to obsessively focus on and engage customers and employees.

Marketing Analytics & AI

Marketing Analytics & AI

Uncover profound audience insights and reveal actionable learnings to optimize business outcomes.

Brand Marketing & PR

Brand Marketing & PR

Captivate audiences and create moments that matter with powerful creative and game-changing ideas.

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Tally: SaaS Loyalty Platform

Loyalty without limits.

Power personalized experiences that go beyond transactions to build brand love and transform customers into loyal advocates.

  • Accelerate speed-to-market
  • Gain valuable customer insights
  • Increase customer retention and lifetime value
  • Run on compliant, secure, and scalable technology
More about Tally
Trusted and relied on by iconic brands.

Latest Insights

Our experts share timely and relevant topics in marketing, brand loyalty, and customer experience.

Insight
Flexible modern marketing technology ecosystem for unified experiences
Englash Sharpe, Mark Halterman
The hidden costs of legacy loyalty technology 
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Secure customer data across complex marketing systems
Emily Merkle
Building trust through data: The future of AI-powered loyalty programs 
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Lauren Sutherland with Vince DiGirolamo [Mintel]
AI in retail: Navigating a new era in the purchase journey 
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Tony Cleveland, Mark Halterman
Building customer trust and emotional loyalty with transparent data practices 
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Connor Birkner, Laura Duntley
Effective communication as a path toward health equity 
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Katie Berndt, Lauren Sutherland
Generational loyalty: Build brand love that transcends demographics 
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